The Lumon Terminal Pro computer pops up on Apple’s website
Apple’s online store recently showcased the Lumon Terminal Pro the computer featured in the hit series Severance — with a distinctive red “New” label. When browsing the available Mac computers via the top-level navigation on Apple.com, visitors are met with this intriguing device.
Fans of Severance might be disappointed to learn that this specific computer isn’t available for purchase. Instead, its presence serves a creative purpose on the website.
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Apple TV+ Promotion and the Severance Connection
Rather than selling the Lumon Terminal Pro, Apple is using it as a promotional tool for its streaming service, Apple TV+. Alongside any Mac computer purchase, customers can enjoy a free three-month trial of Apple TV+, underlining the brand’s commitment to growing its services division. Recent reports note that Apple’s services business reached $26.34 billion in the latest quarter
(read more on CNBC).
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Severance and Pop Culture in the Apple Ecosystem
The integration of the Lumon Terminal Pro taps into the series’ widespread appeal. Apple has heavily promoted Severance by highlighting a range of related tie-ins and exclusive content:
- Severance as Apple’s most-watched TV series
- Free e-books on Apple Books
- Additional Severance tie-ins
- A dedicated Severance podcast
- Lumon Industries on LinkedIn
These initiatives extend to creative experiences such as themed playlists and pop-up events in major cities, all of which strengthen the connection between the series and Apple’s marketing strategy.
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Editing Secrets Behind Severance
In addition to the promotional display of the Lumon Terminal Pro, Apple recently shared insights into the behind-the-scenes process of the show. A feature on Apple’s Newsroom details how editor Geoffrey Richman utilizes a suite of devices — including the iMac, Mac mini, and MacBook Pro — to work efficiently whether he’s on location, at home, or traveling.
Learn more about his workflow here.
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Learn More About the Lumon Terminal Pro
Alongside the listing for the Lumon Terminal Pro, Apple has provided a link to a short film that offers a behind-the-scenes look at the editing and production process involved in creating Severance. It’s a unique opportunity for fans and tech enthusiasts alike to delve deeper into the show’s universe.
Explore the short film.
With its innovative promotional strategies and deep integration of pop culture, Apple continues to blur the lines between technology and entertainment. Whether you’re a dedicated fan of Severance or a tech aficionado, this move represents yet another dynamic chapter in Apple’s evolving story.
